10 years of work. One night of photos.
Ro.lexx believes in the power of a moment. That’s what a great photo is after all, it’s an ordinary moment captured and frozen in time.
Over the past 10 years, she’s photographed some of the world’s most iconic musicians and athletes, from Billie Eilish to Kobe Bryant. It’s an impressive collection of work that lives in her Dropbox.
To prepare for her debut photography exhibition I Can Make Time, Ro.lexx went through a decade of old Dropbox folders, sorting through selects and notes and organizing thousands of photos. She and her team used Dropbox and Dropbox Replay to collaborate, share comments, and make sure her first show was the best reflection of her creative journey.
“[Dropbox] lets me stay focused on the creative part instead of all the organization behind the scenes."
We caught up with Ro.lexx to ask her a few questions about her process, how Dropbox helps her save time, and advice she has for young photographers.
Looking back at the last 10 years, what’s the throughline in your creative process? What’s stayed the same even as everything else changed?
I think I’ve always been drawn to the moments in between. I love photos that don’t feel overly posed or perfect. Even when I was first starting out, I cared more about making someone feel something than making everything technically perfect. Obviously my work has changed a lot over the last ten years. I’ve grown, I’ve become a mom, and I’ve worked with artists I never imagined I’d get to photograph. But I still approach every shoot the same way. I’m just looking for real moments that people can look back on years later and still feel connected to. I’ve always believed that moments become memories, and that’s really been the thread through all of my work.
How has Dropbox saved you time so you can focus on the actual creative work?
Honestly, it’s been huge, especially as a mom. I don’t have a ton of extra time to be digging through hard drives or trying to remember where I saved something. Everything is already organized, so if I need photos from a shoot five years ago, I can usually just search the folder and find it. That sounds simple, but it saves me so much time. I’d much rather spend that time shooting, editing, or hanging out with my son than searching for files. It just lets me stay focused on the creative part instead of all the organization behind the scenes.
Any advice for a young creative just starting out?
I think social media puts a lot of pressure on young creatives because you’re constantly seeing work that’s doing well, and it’s really easy to think, “Maybe I should shoot like that?” But just because a certain style works for someone else doesn’t mean it’s supposed to be your style. I think it’s way more important to figure out what you naturally gravitate toward and spend your time getting really good at that. For me, I think that’s what helped my career the most. I wasn’t trying to make my work look like everyone else’s. I was just trying to make it look like mine. And when people eventually recognize your work because it has its own identity, that means so much more than just following whatever’s trending at the moment.
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