Maison Margiela

Maison Margiela

Model wearing sculptural cream headpiece, choker, and beads with a floral lace garment.Model wearing sculptural cream headpiece, choker, and beads with a floral lace garment.

Explore the archive of an iconic French fashion house.

Project name

MaisonMargiela/folders

Category

Fashion

Products used

Since its founding in 1988, French fashion house Maison Margiela has been collecting a rich library of physical and digital creative files, including campaign images, atelier materials, working documents, and project timelines.

Now they've done something something quite revolutionary in the fashion world: through a project called MaisonMargiela/folders, they've made their once-private Dropbox folders public. Conceived of in the spirit of creative exchange and radical openness, it’s a rare, behind-the-scenes look into the brand's creative process, artistic vision, and archival material.

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MaisonMargiela/folders kicked off with a Fall–Winter 2026 fashion show in Shanghai presented during Shanghai Fashion Week. What followed was a series of free exhibitions and events across China. Each activation was inspired by and designed to embody one the house’s four codes that’s core to to brand’s identity—Artisanal, Anonymity, Tabi, and Bianchetto.

The project is a living archive, and as it continues, new files will be added and updated for people to engage with and experience. And it’s all available right here on Dropbox.

Shipping containers repurposed as storefronts along a city street lined with buildingsMannequins displaying designer clothing inside a glass shipping container storefront

Artisanal_2005.png

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Blue folder icon with “MaisonMargiela/folders” text over a faded map background

Folder_Logo.jpg

Invitation card from Maison Margiela Paris with event details and project description

Save_The_Date_2026.png

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Tabi_Collectors_Interviews_2.pdf

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