Troye Sivan

Troye Sivan

00:36

Lucky Strike

Troye Sivan

Film crew shooting on a sunny beach.

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Film crew shooting on a sunny beach.

People lounging on pink cushions by wate

Film crew shooting a beach scene with actor

Person on beach under colorful umbrellas

The hit single “Lucky Strike” gets a music video.

Project name

Lucky Strike

Collaborators

A24

Emma Westenberg

Category

Music

Products used

Dropbox

Dropbox enlisted A24, the production company behind Moonlight and Lady Bird, to bring together Golden Globe-nominated musician Troye Sivan and Grammy-nominated director Emma Westenberg to work on a music video in Dropbox. The result? "Lucky Strike,” a surrealist visual story that feels like summertime.

People lounging on pink cushions by wate

Person on beach under colorful umbrellas

"It’s always the best when you get onto set and it feels almost like you’ve done it before—like you’ve dreamt it the night before."

00:36

Lucky Strike

Troye Sivan

play video

Dropbox united the creative teams at every stage. In pre-production, they exchanged visual references and commented on casting and location in one shared space. On set, crew members pulled up the app on their phones to stay aligned in the moment. The latest cuts lived in Dropbox, so anyone who needed to review could, and feedback flowed easily.

Film crew shooting on a beach at night.

Hands using a phone showing design references.

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